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1:18 Resetting The Future - Tanner Bell
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Tanner Bell co-founded Ragnar in 2004 as a single overnight running relay race with 262 participants. Today, more than 100,000 runners participate annually in 6 road relay races and 20 trail relay races. Tanner has been instrumental in the growth of Ragnar and continues to play an integral role in establishing Ragnar as one of the premier brands in endurance sports.
Tanner played a major role in raising several rounds of growth capital from Dolphin Capital Group between 2006 and 2011, and White Road Investments (Clif Bar) and Partnership Capital Growth in 2013.
Join Earl Foote and Tanner Bell for an informative discussion on resetting the future.
-How COVID has given Ragnar a chance to reset
-How to engage a new audience
-How to promote differently
-How to approach customer service differently
-Open new sales channels
-And...Ragnar's recent acquisition by FitLab
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