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Episode 14: Building a Compelling Nonprofit Brand in a Noisy World with Matthew Quint
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Matthew Quint, Director of the Center on Global Brand Leadership at Columbia Business School, discusses the challenges and opportunities nonprofit brands are facing today. Boris and Matthew talk about what defines a brand and how your brand can be an authentic voice that rises above the noise. They also discuss the importance of understanding your donors and how you can connect with them using your brand’s story to help them understand your purpose and support it.
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