Episode 38: Adapting and Scaling In-Person Programs Online, with Constanza Roeder

The Nonprofit Hero Factory

When Covid shut down non-essential access to hospitals, it effectively shut down all of Hearts Need Art’s programming, as it did for so many other service-based nonprofits. Artists were no longer able to perform for patients, patients were no longer able to get much-needed emotional support, and they couldn’t deliver on their promise to donors. This easily could have been the end of the line for the arts in health nonprofit that Constanza Roeder created just a few years prior, based on her first-hand experience of being a cancer patient and the support that got her through it. Instead, the young non-technical, resource-strapped organization took on the challenge with their greatest asset: creativity. They developed new programs to meet the new constraints and, in the process, created a significantly more scalable system for delivering their programming that creates stronger connections between their work and their donors, provides a greater continuity of care for their clients, and allows them to reach exponentially more people in need… without over-taxing their resources. Hearts Need Art founder Constanza Roeder joins the show to share her story and break down how any organization can do the same. ** Episode Links and Shownotes: https://nphf.show/ep38 ** What we’ll be discussing: • Transitioning an arts-based in-person program online • Responding to the needs of your communities in crisis • Creating scalable systems on a budget • Communicating pivots to donors • Impact and lessons learned from going digital