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Episode 50: Tenth-Year Takeaways and What’s Next for GivingTuesday, with Kathleen Murphy Toms
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Whether you participated this year or not, the reach and impact of GivingTuesday is undeniable. Nonprofits in the U.S. alone raised $2.7 billion in 24 hours. Millions of people around the world gave money, time and voice to the causes they care about. But it’s not as simple as saying it’s GivingTuesday and asking for money. We invited Kathleen Murphy-Toms, GivingTuesday’s Director of Digital Strategy, back on the show to talk about what works, what doesn’t, what to do now, and what’s next for the movement after 10 years. Not surprisingly, we had a lot to talk about… ** Episode Links and Shownotes: https://nphf.show/ep50 ** What we discussed: • The growth of GivingTuesday and what’s next • How nonprofits can use GivingTuesday as a springboard • Why the scarcity mindset is counterproductive • Cause coalitions to raise the tide (and more donations) for all • Creating and harnessing urgency • Preparing for a great GivingTuesday 2022
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