In the 2nd part of our 2-part series on branding we focus on how the voice of your consumers shapes your brand identity in today's digital sphere. Keeping your business' core values intact at every consumer touch point is becoming more of a challenge and this week we look at how, once you accept this changing lanscape, you can change with it. To join the conversation, our guest this week is ad man, marketing director, and one of our former clients, Doug Moxon. Guest: Doug Moxon, Marketing Director & Consultant On LinkedIn: ca.linkedin.com/pub/doug-moxon/1/743/975 Also discussed in this episode: About the Centre for Urban Energy (Produced by BridgeCom Media Group) - http://bit.ly/YW4cg0…

In the 1st part of our 2-part series on branding we focus on creating a unified brand identity. Using a concept from the book, "Conversational Capital" written by the some of the heads of international ad agency Sid Lee, we'll look at how you can achieve a transparent brand experience that compels people to share that experience. Our guest this week is Taylor Shold, founder of the Shold Media Group - a networking group for media professionals. Taylor joins the show to talk about his upcoming event, and how he creates experiential experiences to help media professionals connect and grow their personal brands and networks. Guest: Taylor Shold, Founder of Shold Media Group For more information on the next "SMG Meetup" go to: http://bit.ly/10NYDay Also discussed in this episode: Conversational Capital: How to Create Stuff People Love to Talk About - http://amzn.to/10NYS5s…

Teams are like families. We usually don't get to choose them, and we have to work to make them stronger. As the owner of the cross platform publisher, Signal Rise Media Corporation, Cahill Puil has trained sales staff, management and executives alike. Sometimes that training can be as simple as wearing a cape like a superhero...but once in a while, it comes down to axe battling... Guest: Cahill Puil, Owner of Signal Rise Media Corporation LinkedIn: http://linkd.in/YrE4Jy On the web: http://signalrisemedia.com/ Additional information on topics discussed in this episode: - Gurdeep Ahluwalia and Nabil Karim hosted Sportscentre — and the backlash was appalling - http://yhoo.it/YrEgs8 - Sports Centre Uproar - http://bit.ly/Y8YAT4…

Like all great businesses, Dine.TO started with coffees, dinners and drinks, and now it's become Toronto's most trusted resource for Toronto restaurants and information pertaining to the Toronto culinary scene. In this episode, Vice President of Dine.TO, Pantelly Damoulianos, joins the show to talk about how he turned a love of food into a network of business solutions for the Toronto restaurant industry. Oh, and where to take that special someone for Valentine's Day. Guest: Pantelly Damoulianos, Vice President of Dine.TO Twitter: @DineTO On the web: http://dine.to/ Additional information on topics discussed in this episode: - How Netflix is turning viewers into puppets - http://bit.ly/U6FKfm…

Advertising week is finally here! In our top stories, Chris picks his top-3 events of the bunch and we discuss Internet Explorer's latest attempt to strike an emotional chord in one of their recent ads. Our guests this week are the creators of Spenz, a free app that helps you track your spending and save money while you do it. They join the show to weigh in on how app culture is changing consumer behaviour. Guests: Calvin Sribniak-Jones & Justin Hein, Founders of Spenz Twitter: @TeamSpenz On the web: www.spenz.com Additional information on topics discussed in this episode: - Advertising Week in Canada: www.advertisingweek.ca - Coca-Cola's Effective Use of Brand Journalism - www.coca-colacompany.com - Internet Explorer's "Child of the 90s": http://bit.ly/VqMhmM…

3D, 4K, digital, mobile and more. The Consumer Electronics Show, one of the biggest trade shows of the year, has once again come and gone. The Variety Podcast's Stephen Hanbury joins the show this week to talk about the latest and greatest technologies that'll be taking your eyes, ears, and wallets by storm in 2013. Guest: Stephen Hanbury, Host of The Variety Podcast Twitter: @shanbury89 On the web: http://www.thevarietypodcast.com…

Hubub is a brand new tool that lets you pull content from all your favourite social media platforms and get the stories you want, told the way you want them to be. The service's designer, Helen Tran, joins the show to talk about how it works and how design plays a role in catering content to everyone's own unique personal tastes and informational needs. Guest: Helen Tran, Designer at Hubbub Twitter: @TranHelen & @Hubub_Tweets On the web: http://www.hubub.com…

All those digital tools out there make it easy for small businesses to build websites or advertise with Google AdWords. They also make it easy to waste a lot of time, and a lot of money on building "solutions" that don't actually solve the real problem or achieve any quantifiable goals. This week's guest is Nehal Kazim, CEO of Amplifii, a sales driven digital agency that works with small businesses to identify REAL problems, find the RIGHT digital tools, and grow their business. Guest: Nehal Kazim, CEO at Amplifii Twitter: @NehalKazim On the web: http://amplifii.co/…

Brandon Corman helps Southern and Northern Ontario businesses grow in the most fundamental way possible, by getting them more money. He connects entrepreneurs with investors (Angels and Venture Capitalists), and today Brandon joins the show to discuss what makes a good investment. Hint: It's people. Guest: Brandon Corman, Business Development Manager at NAO-Ontario Twitter: @OntarioAngels On the web: www.nao-ontario.ca…

In today's landscape of global entrepreneurship, you have to be more than just a businessman, you have to be a business, man. Mediapreneur, Gwen Elliot, has made a career out of her thirst for knowledge, and her pursuit of "success". She's produced interviews with Dragon's Den's Brett Wilson and helped co-ordinate events like the Socialight conference and TedXRyerson (she's also spoken there). Gwen joins the show to share some of the nuggets of wisdom she's learned from all the successful entrepreneurs she surrounds herself with, starting with the greatest lesson of them all, "Just do it!"…

When victims of Hurricane Sandy needed to find help without access to TV or computers, they turned to Twitter. Meanwhile, American Apparel tried to capitalize on Hurricane Sandy with their controversial "Hurricane Sandy Sale". Steph Mindorff joins the show this week to talk about Twitter disasters and how social media's changing the way we find, use and even perceive information. Guest - Steph Mindorff, Social Media Marketer at Matchstick On Twitter - @steffmindorff On the web - www.matchstick.ca…

In last week's episode we talked to a writer at an ad agency about some of the creative that goes into a great advertising campaign. What we didn't talk about was how that creative concept and final product actually get out there onto the airwaves, and to their target demographic. After all, what good is a creative campaign if no one's going to see it. Brandon Ghaeli joins us this week to help us understand how great ads find a home...or your home. Guest - Brandon Ghaeli, Media Executive at Twenty6two International On the web - www.twenty6two.com/…

If you're listening to a podcast called "The Not So Mad Men" you're probably the type of person who has a favourite ad. Whether it made you laugh or cry, for 30 seconds you got an experience that you'll never forget. This week's guest is Sebastian Lyman. He's a copywriter at Cossette and one of the guys behind the art of turning brands into moments. Guest - Sebastian Lyman, Writer at Cossette On Twitter - @SebastianRPL…

Giant corporations like McDonald's are using video to promote transparency, and landing page videos have become a must have for any startup. With so many businesses finally realizing how effective videos can be as part of a communications strategy, why are so many others still completely terrified of them? News Minute Network bridges that gap by offering cost effective video solutions that help businesses dip their toes in the video pond by integrating with traditional tools like e-mail newsletters. Miguel Potenciano's the VP & Head of Production at News Minute Network and he joins Gavin and Chris this week to put an end to some of these stigmas. Guest - Miguel Potenciano, News Minute Network On the web - www.newsminutenetwork.tv…

When you think about "design"...what comes to mind? Graphic design? Interior design? Well, when Brock Hart thinks about design he sees more than just a title or an industry. He sees a mindset. He sees an approach. An approach to finding not just any solution, but the best solution. Brock Hart's a Director of Innovation at Overlap Associates and this week he joins Gavin and Chris to help them understand this radical concept. Guest - Brock Hart, Overlap Associates On Twitter - @brockhart On the web - www.overlapassociates.com…