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The Complex Identity of Arabs & Muslims & Why Inclusive Marketing Matters
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In "The Complex Identity of Arabs & Muslims & Why Inclusive Marketing Matters" this episode features a conversation with Dena Mekawi, a marketing expert dedicated to amplifying Muslim representation in media and corporate America and founder of Mekawi Impact. Host A. Haqq Islam delves into Dena's journey from growing up in a predominantly Italian-American community on Staten Island to founding Mekawi Impact, a company championing authentic storytelling and marketing strategies for underrepresented communities. This episode is for you if you're interested in understanding the rich, complex identities of Arabs and Muslims and why brands should embrace inclusive marketing. Dena shares her personal experiences of overcoming cultural identity struggles and advocating for diversity through creative partnerships with major corporations. Join us as we explore the impact of Islam on personal and professional life, and the powerful role of media in shaping perceptions. Don't miss out—please follow, RATE & REVIEW the podcast. Stay tuned to stay informed on these important conversations! #socialmediamarketing #globalpractice #marketingaccountability #muslimmentalhealthconference #inclusivecampaigns
CHAPTERS: 00:00 - Intro
01:25 - Importance of Muslim Representation
06:04 - Impact of 9/11 on Dena's Family
09:44 - Dena's Entrepreneurial Journey
11:27 - Being a Muslim Woman in America
13:24 - Starting a Marketing Company
15:54 - Experiences in Corporate America
21:20 - Engaging Fortune 500 Companies
23:24 - Distinction Between Arab and Muslim
27:34 - Advocacy Focus of the Company
30:15 - Challenges in Advocating for Palestine
34:34 - Corporate Meeting Experiences
37:23 - Representation of Arabs and Muslims in Media
40:57 - Business Goals and Aspirations
43:53 - Connecting with Dena
44:44 - Final Advice and Insights
47:00 - Dena's Outfit and Lifestyle
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Website: https://www.theoasispodcast.com/
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Youtube: https://www.youtube.com/@haqqislamoasis
A. Haqq Islam Instagram: https://www.instagram.com/haqq.islamceo/
Dena Mekawi Instagram: https://www.instagram.com/denamekawi/?hl=en
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