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Scaling A 9+ Figure Omnichannel Brand with Danny Taing

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Manage episode 444601775 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks.
Danny discusses the evolution of Bokksu, the importance of customer feedback, the challenges of the subscription model, and the acquisition of Japan Crate to enhance their retail presence.
He emphasizes the significance of building strong brands and the need for a focus on retention in the current market landscape.
TAKEAWAYS:
- Danny's journey began with a love for Japanese culture and snacks.
- Bokksu started as a subscription box and evolved into an omnichannel brand.
- Customer feedback is crucial for product curation and brand messaging.
- The subscription model offers built-in retention but has its challenges.
- Acquiring Japan Crate accelerated Bokksu's retail expansion.
- Retail requires different strategies compared to DTC.
- Danny is passionate about bridging cultural gaps through food.
- Sharing food experiences can help promote brands.
- The industry needs to focus more on sustainable growth and unit economics.
- Danny believes strong brands will thrive in the evolving market.
​​Where to find Danny Taing:
Linkedin: https://www.linkedin.com/in/dannytaing/
​Website: https://www.bokksu.com

Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 episoade

Artwork
iconDistribuie
 
Manage episode 444601775 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks.
Danny discusses the evolution of Bokksu, the importance of customer feedback, the challenges of the subscription model, and the acquisition of Japan Crate to enhance their retail presence.
He emphasizes the significance of building strong brands and the need for a focus on retention in the current market landscape.
TAKEAWAYS:
- Danny's journey began with a love for Japanese culture and snacks.
- Bokksu started as a subscription box and evolved into an omnichannel brand.
- Customer feedback is crucial for product curation and brand messaging.
- The subscription model offers built-in retention but has its challenges.
- Acquiring Japan Crate accelerated Bokksu's retail expansion.
- Retail requires different strategies compared to DTC.
- Danny is passionate about bridging cultural gaps through food.
- Sharing food experiences can help promote brands.
- The industry needs to focus more on sustainable growth and unit economics.
- Danny believes strong brands will thrive in the evolving market.
​​Where to find Danny Taing:
Linkedin: https://www.linkedin.com/in/dannytaing/
​Website: https://www.bokksu.com

Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 episoade

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