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Shray Joshi Discusses How To Capitalize on Retail Media

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Manage episode 439550671 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands.
He explains the concept of a retail media network and how it encompasses third-party marketplaces, retailer. coms, and underlying technology platforms.
Shray shares strategies for driving retail traffic, such as sponsored search, paid ads, and influencer content. He emphasizes the significance of organic influencer partnerships and collaborations in building brand awareness. Shray also highlights the challenges of media attribution and the need for better integration across different retail channels.
Highlights Include:
- Digital retail marketing is a crucial aspect of CPG brands' marketing strategies, with retail media networks playing a significant role.
- Retail media networks include third-party marketplaces, retailer.coms, and underlying technology platforms that offer advertising opportunities.
- Strategies for driving traffic to retail include sponsored search, paid ads, and influencer content.
- Organic influencer partnerships and collaborations are effective in building brand awareness and driving traffic to retail.
- Media attribution remains a challenge in the retail industry, and better integration across different retail channels is needed.
Don't miss our next episode for more insights into the world of omnichannel marketing!
​​Where to find Shray Joshi:
Linkedin: https://www.linkedin.com/in/shrayjoshi
​Website: https://www.thepeeps.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it

  continue reading

64 episoade

Artwork
iconDistribuie
 
Manage episode 439550671 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands.
He explains the concept of a retail media network and how it encompasses third-party marketplaces, retailer. coms, and underlying technology platforms.
Shray shares strategies for driving retail traffic, such as sponsored search, paid ads, and influencer content. He emphasizes the significance of organic influencer partnerships and collaborations in building brand awareness. Shray also highlights the challenges of media attribution and the need for better integration across different retail channels.
Highlights Include:
- Digital retail marketing is a crucial aspect of CPG brands' marketing strategies, with retail media networks playing a significant role.
- Retail media networks include third-party marketplaces, retailer.coms, and underlying technology platforms that offer advertising opportunities.
- Strategies for driving traffic to retail include sponsored search, paid ads, and influencer content.
- Organic influencer partnerships and collaborations are effective in building brand awareness and driving traffic to retail.
- Media attribution remains a challenge in the retail industry, and better integration across different retail channels is needed.
Don't miss our next episode for more insights into the world of omnichannel marketing!
​​Where to find Shray Joshi:
Linkedin: https://www.linkedin.com/in/shrayjoshi
​Website: https://www.thepeeps.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it

  continue reading

64 episoade

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