))
Uniting Corporate Social Impact & Peer-to-Peer Fundraising with Sport Clips’ Amanda Palm & St. Baldrick’s Foundations Robyn Raphael
Manage episode 376754331 series 3480903
Content provided by TruStory FM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TruStory FM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
At many nonprofit organizations, peer-to-peer fundraising programs and corporate partnerships live on separate teams with different goals and often competing priorities. However, there is a clear connection between the two.
Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, it can also be a great way to deepen relationships with existing corporate partners through employee engagement. In the same vein, adding a cause marketing campaign can amplify a peer-to-peer program sponsor’s impact on our missions.
At their core, both peer-to-peer and corporate fundraising campaigns empower supporters to ask for donations on the behalf of the organization - and when you leverage the two initiatives in tandem, that’s when a true win-win-win partnership can be created for all teams involved.
In this episode, the Peer-to-Peer Professional Forum’s Marcie Maxwell and Engage For Good’s Alli Murphy are joined by Robyn Raphael, Director of Corporate Partnerships for St. Baldrick’s Foundation and Amanda Palm, Director of Communications & Partnerships at Sport Clips. The group discusses how St. Baldrick’s signature peer-to-peer head-shaving events - a consistent member of the P2P US Top 30 - led to a natural partnership between the childhood cancer charity and the sports-themed hair care franchise and its stylists. Robyn and Amanda will share their secrets to building a strong working relationship and how they work together to grow both of their businesses.
In today’s episode, we’ll explore:
- How peer-to-peer fundraising can serve as a platform for employee engagement
- What it takes to create & sustain a mutually beneficial partnership
- The importance of listening and trust in a nonprofit-corporate partnership
Mentioned Links
@stbaldricks on Facebook, Instagram, TikTok & Threads
@sportclipshaircuts - Facebook, Instagram & TikTok
Stay Connected on LinkedIn
Connect with the Peer-to-Peer Professional Forum
- (00:00) - Welcome to the P2P Soapbox
- (01:00) - Worlds Collide! Corporate Social Impact + P2P
- (02:28) - Introdicing Amanda Palm and Robynand Kent
- (07:34) - Shaving for Purpose
- (11:16) - The Right Fit Partner
- (15:48) - Sustaining through the Pandemic
- (20:24) - The Partnership Grows
- (22:57) - Questions of Labor and Retention
- (31:38) - Trust & Tips
- (38:44) - Learn More
23 episoade
Distribuie
