))
The CMO and their many faces
Manage episode 345255088 series 3409000
Content provided by APEX Public Relations Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by APEX Public Relations Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The importance and practice of marketing has evolved in profound ways over the past couple of years, making the CMO an ever more important role in organizations. Having a big brand purpose and driving all your content towards it is the key for both B2C and B2B marketers. In this episode of the Pivot, we are joined by Drew Neisser, CEO and Founder of Renegade, a B2B marketing agency, and CMO Huddles to talk about how marketing and the role of the CMO have evolved over the past two years of living in a pandemic. He also shines a light on the micro-messaging vs the big brand idea, driving purposeful content, and how CMOs can be thought leaders not only externally for a brand but also internally for its people.
Join us in this episode of the Pivot to learn more about the CMO and their many faces.
73 episoade
Distribuie
