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What strategies can help minimize wasted spend in Amazon PPC?

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Manage episode 432041300 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 00:00 - Introduction

  • 00:10 - Series Kickoff: Amazon PPC Wasted Spend

  • 00:47 - Defining Wasted Spend

  • 01:26 - Understanding Conversion Rate and Its Importance

  • 03:04 - Identifying and Analyzing Wasted Keywords

  • 06:30 - Analyzing Search Term Reports

  • 09:24 - Strategies to Minimize Non-Converting Spend

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

319 episoade

Artwork
iconDistribuie
 
Manage episode 432041300 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 00:00 - Introduction

  • 00:10 - Series Kickoff: Amazon PPC Wasted Spend

  • 00:47 - Defining Wasted Spend

  • 01:26 - Understanding Conversion Rate and Its Importance

  • 03:04 - Identifying and Analyzing Wasted Keywords

  • 06:30 - Analyzing Search Term Reports

  • 09:24 - Strategies to Minimize Non-Converting Spend

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

319 episoade

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