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A Brief History of Digital Publishing and Future Tech & Tactics (Jonny Kaldor, CEO of Pugpig)

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Manage episode 423042099 series 3468148
Content provided by Adam Wakeling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Wakeling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Jonny Kaldor is CEO and Founder of Pugpig, a web and app developer for publishers. He was previously CTO at News UK.
In today's episode:
• A brief history of digital publishing
• The current state of the digital publishing market
• Successful tactics and tech that publishers should employ

Jonny's and PugPig's contact info:
• LinkedIn: https://www.linkedin.com/in/jkaldor
• Website: https://www.pugpig.com
Report mentioned in episode: https://www.pugpig.com/the-media-collective-on-retention-economics/

Where to find the host, Adam Wakeling:
• Twitter: https://twitter.com/adamjwakeling
• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/
• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast
In this episode:
00:00 Preview
00:56 Introduction
02:00 From print to digital
03:17 Types of publishing
04:00 How things have changed in publishing
08:00 News Media as first movers
13:00 Products for consumer magazines
16:28 Utility as a tool for consumer magazines
17:52 Creating daily and weekly user habits
24:00 Digital editions and 'finishability'
27:38 Print vs Digital UX
28:40 Audience profile of mobile apps
32:56 What makes a great digital publishing platform
34:00 Publishing apps versus the 'big' apps
36:00 Use of audio
40:00 Repurposing content
41:00 The need for publishers to invest in editorial
43:35 Insights on gating tactics
52:10 The importance of the Friends Zone
54:26 Jonny's takeaways

Follow the podcast on Twitter: @proddevpodcast
Get in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling and LinkedIn: @adam-wakeling

  continue reading

22 episoade

Artwork
iconDistribuie
 
Manage episode 423042099 series 3468148
Content provided by Adam Wakeling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Wakeling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Jonny Kaldor is CEO and Founder of Pugpig, a web and app developer for publishers. He was previously CTO at News UK.
In today's episode:
• A brief history of digital publishing
• The current state of the digital publishing market
• Successful tactics and tech that publishers should employ

Jonny's and PugPig's contact info:
• LinkedIn: https://www.linkedin.com/in/jkaldor
• Website: https://www.pugpig.com
Report mentioned in episode: https://www.pugpig.com/the-media-collective-on-retention-economics/

Where to find the host, Adam Wakeling:
• Twitter: https://twitter.com/adamjwakeling
• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/
• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast
In this episode:
00:00 Preview
00:56 Introduction
02:00 From print to digital
03:17 Types of publishing
04:00 How things have changed in publishing
08:00 News Media as first movers
13:00 Products for consumer magazines
16:28 Utility as a tool for consumer magazines
17:52 Creating daily and weekly user habits
24:00 Digital editions and 'finishability'
27:38 Print vs Digital UX
28:40 Audience profile of mobile apps
32:56 What makes a great digital publishing platform
34:00 Publishing apps versus the 'big' apps
36:00 Use of audio
40:00 Repurposing content
41:00 The need for publishers to invest in editorial
43:35 Insights on gating tactics
52:10 The importance of the Friends Zone
54:26 Jonny's takeaways

Follow the podcast on Twitter: @proddevpodcast
Get in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling and LinkedIn: @adam-wakeling

  continue reading

22 episoade

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