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Episode #45 - Culturalisation & Product Expansion in Asia with Chui Chui Tan (Beyō Global)
Manage episode 424237089 series 3248165
Content provided by Product Un(censored). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Un(censored) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Do consider supporting The Product Un(censored) Show: https://www.buymeacoffee.com/prodxcensored
Chui Chui Tan is a culturalisation strategy expert with more than 15 years helping companies such as Spotify, Netflix, SEEK and Asana enter new international markets. She also recently published her book Research for Global Growth: Strategies and guidelines for cross-cultural insights. In this episode, together with Chui Chui, we dive into the role that culturalisation plays in expanding products to new markets in Asia, through the lens of product management. We cover topics such as expansion with culturalisation without losing a company's identity, whether agile is compatible with cultural research and also frameworks such as the four bucket exercise and the market level cultural model.
© 2024 Product Uncensored. All rights reserved.
46 episoade
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Manage episode 424237089 series 3248165
Content provided by Product Un(censored). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Un(censored) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Do consider supporting The Product Un(censored) Show: https://www.buymeacoffee.com/prodxcensored
Chui Chui Tan is a culturalisation strategy expert with more than 15 years helping companies such as Spotify, Netflix, SEEK and Asana enter new international markets. She also recently published her book Research for Global Growth: Strategies and guidelines for cross-cultural insights. In this episode, together with Chui Chui, we dive into the role that culturalisation plays in expanding products to new markets in Asia, through the lens of product management. We cover topics such as expansion with culturalisation without losing a company's identity, whether agile is compatible with cultural research and also frameworks such as the four bucket exercise and the market level cultural model.
© 2024 Product Uncensored. All rights reserved.
46 episoade
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Similar cu The Product Un(censored) Show with Colin Pal
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
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…
continue reading
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…
continue reading
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…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
…
continue reading
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continue reading
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…
continue reading
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continue reading
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