))
Should We Be Creating Customer Ecosystems?
Manage episode 394279730 series 2864318
Content provided by Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improves customer loyalty, expands share of wallet, boosts margins, and has countless other benefits. But if it's all that and a bag of chips, why isn't every organization following suit? What are some of the pitfalls or red flags that today's marketing and sales leaders should be cognizant of when pursuing a product roadmap that moves toward developing an ecosystem? All that and more on today's episode!
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices
239 episoade
Distribuie
