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How This AE Built a $1M Pipeline Through LinkedIn (With Laura Erdem)
Manage episode 451251810 series 3380698
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We've found a salesperson who's successfully sourcing 30% of her pipeline herself. How? Using LinkedIn.
Laura shares her playbook, giving you practical tips to get going and much more.
- (00:00) - Introduction
- (01:27) - Welcome
- (02:53) - Challenges of Traditional Outbound Sales
- (05:07) - The Shift to Social Selling
- (05:57) - "You're not Gartner"
- (10:40) - How much pipeline? And how do you calculate it?
- (16:57) - Building a Social Selling Playbook
- (20:32) - Getting founder support
- (23:19) - Who to get on the team
- (24:42) - How do we get started
- (26:39) - Figure out the who and the what
- (28:41) - Forget the POV
- (31:54) - And now, book a demo!
- (37:06) - But that deal is mine..
- (41:25) - Laura's secret tricks
- (45:54) - Concluding Thoughts and Final Tips
This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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