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How Not To Suck At Marketing w/ CMO at Greenlight Guru, Jeff Perkins
Manage episode 403591957 series 3511139
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What are the marketing fundamentals many B2B marketers overlook or neglect? What does alignment between sales and marketing look like in practice? What the CMO should focus on during the first 90 days?
Romeo sits down with Jeff Perkins, CMO at Greenlight Guru, to answer these and more questions.
HIGHLIGHTS:
00:00 Introduction and background
03:09 The basics of marketing and ABM
10:20 Transition to B2B marketing
15:11 Key focus areas for marketers in 2024
21:33 Understanding the customer journey|
25:37 Creating a 90-day plan as a CMO
33:27 What the CEO expects from the CMO
37:11 Sales and marketing alignment in practice
41:23 Habits for marketers in 2024
47:55 Jeff's book recommendation
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