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The Road to Online Retail - Episode 4: How a Shopify retailer provides a better shopper experience than many of the majors.
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In this episode, international retail marketing and sales expert, Kevin Moore, takes us on a tour of a number of online retailers to see what they're doing well, and not so well, in regards to the online shopper experience.
Kevin explains the importance of the marketplaces to online retailers and shows us around two of the online businesses he's been involved with: Hobby Warehouse and Toys R Us Australia and New Zealand. He explains how they've created a compelling shopper experience through the use of video, good curation and a range of other techniques.
Kevin then focuses on a range of successful other online retail brands offering everything from homewares to food to skateboards to see what it is that each of them is doing to create a great shopper experience.
So do you need to be a "BIG" retailer to master the shopper experience? Well, the answer is a huge NO as you'll see when Kevin takes us on a tour of a Shopify retail site that has encapsulated all the elements that Kevin preaches as necessary for a great online shopper experience.
This podcast is also available to view on our website as a video with closed captions available. There's also a transcription of the complete episode available on the same page of the site: https://theroadtoretail.com/podcasts/trtor-podcast-004/
Find out more about our podcasts, resources and courses at https://theroadtoretail.com
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