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Attribution and Dark Social with Emir Atlı, Co-founder & CMO at HockeyStack #77
Manage episode 365305743 series 2993543
Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.
************************
Timestamps:
- (01:50) - Who is Emir Atlı?
- (02:58) - Emir’s background and what HockeyStack is.
- (04:13) - Who gets the most value using HockeyStack?
- (06:46) - Challenges B2B SaaS companies face regarding analytics.
- (09:38) - Attribution on activities that don’t happen on websites (e.g., webinars).
- (10:10) - What are some mistakes companies make regarding attribution?
- (14:54) - How does Emir measure the impact of content on the revenue pipeline?
- (16:13) - How to use content pieces with strong intent?
- (19:49) - What about dark social and how to attribute value to them?
- (23:14) - Are there any activities attribution software can’t track?
- (24:16) - Emir tips on building a brand from a content and SEO perspective.
- (29:39) - Learn more about Emir and HockeyStack and get in touch.
- (30:52) - Outro
************************
Useful Links:
HockeyStack Website: https://hockeystack.com/
Emir on LinkedIn: https://www.linkedin.com/in/emircatli/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
112 episoade
Distribuie
Manage episode 365305743 series 2993543
Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.
************************
Timestamps:
- (01:50) - Who is Emir Atlı?
- (02:58) - Emir’s background and what HockeyStack is.
- (04:13) - Who gets the most value using HockeyStack?
- (06:46) - Challenges B2B SaaS companies face regarding analytics.
- (09:38) - Attribution on activities that don’t happen on websites (e.g., webinars).
- (10:10) - What are some mistakes companies make regarding attribution?
- (14:54) - How does Emir measure the impact of content on the revenue pipeline?
- (16:13) - How to use content pieces with strong intent?
- (19:49) - What about dark social and how to attribute value to them?
- (23:14) - Are there any activities attribution software can’t track?
- (24:16) - Emir tips on building a brand from a content and SEO perspective.
- (29:39) - Learn more about Emir and HockeyStack and get in touch.
- (30:52) - Outro
************************
Useful Links:
HockeyStack Website: https://hockeystack.com/
Emir on LinkedIn: https://www.linkedin.com/in/emircatli/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
112 episoade
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Similar cu The SaaS SEO Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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…
continue reading
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