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Content Optimization Process with Ben Kazinik, Director of Content at Mayple #93
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Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more.
************************
Timestamps:
- (00:00) - Intro
- (01:02) - Who is Ben Kazinik?
- (01:58) - Ben’s background.
- (03:45) - What is Mayple?
- (06:56) - From 0 to 50K traffic per month.
- (09:40) - Building momentum with a single blog.
- (10:53) - Correlation between social shares and organic performance.
- (13:03) - Content optimization process.
- (19:35) - Thoughts on changes in search.
- (23:20) - The pros and cons of targeting a specific audience.
- (26:06) - Learnings from competing major industry players.
- (29:37) - Thoughts on AI content.
- (32:44) - Topic cluster selection process.
- (37:31) - The future of SEO and content marketing.
- (42:26) - Learn more about Ben and Mayple and get in touch.
- (43:14) - Outro
************************
Useful Links:
Website: https://www.mayple.com/
Ben on LinkedIn: https://www.linkedin.com/in/ben-kazinik/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episoade
Distribuie
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Manage episode 383686762 series 2993543
Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more.
************************
Timestamps:
- (00:00) - Intro
- (01:02) - Who is Ben Kazinik?
- (01:58) - Ben’s background.
- (03:45) - What is Mayple?
- (06:56) - From 0 to 50K traffic per month.
- (09:40) - Building momentum with a single blog.
- (10:53) - Correlation between social shares and organic performance.
- (13:03) - Content optimization process.
- (19:35) - Thoughts on changes in search.
- (23:20) - The pros and cons of targeting a specific audience.
- (26:06) - Learnings from competing major industry players.
- (29:37) - Thoughts on AI content.
- (32:44) - Topic cluster selection process.
- (37:31) - The future of SEO and content marketing.
- (42:26) - Learn more about Ben and Mayple and get in touch.
- (43:14) - Outro
************************
Useful Links:
Website: https://www.mayple.com/
Ben on LinkedIn: https://www.linkedin.com/in/ben-kazinik/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episoade
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