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Creating Demand with Abhay Singh, Head of Demand Gen and RevOps at Mesh #90
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Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.
************************
Timestamps:
- (01:10) - Who is Abhay Singh?
- (02:01) - Abhay’s background.
- (04:00) - What is Mesh?
- (06:12) - Performance enablement at HR.
- (06:52) - Abhay’s biggest learnings at demand gen.
- (10:26) - How to identify effective channels?
- (15:22) - Communicating marketing ROI with C-level executives.
- (17:06) - How can value be measured on ‘dark social’?
- (21:45) - Content marketing contribution to creating demand at Mesh.
- (23:15) - Abhay’s thoughts on original content.
- (28:16) - Use cases of ChatGPT.
- (31:34) - The future of SaaS marketing.
- (35:54) - Learn more about Abhay and Mesh and get in touch.
- (36:30) - Outro
************************
Useful Links:
Website: https://www.mesh.ai/
Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episoade
Distribuie
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Manage episode 381460710 series 2993543
Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.
************************
Timestamps:
- (01:10) - Who is Abhay Singh?
- (02:01) - Abhay’s background.
- (04:00) - What is Mesh?
- (06:12) - Performance enablement at HR.
- (06:52) - Abhay’s biggest learnings at demand gen.
- (10:26) - How to identify effective channels?
- (15:22) - Communicating marketing ROI with C-level executives.
- (17:06) - How can value be measured on ‘dark social’?
- (21:45) - Content marketing contribution to creating demand at Mesh.
- (23:15) - Abhay’s thoughts on original content.
- (28:16) - Use cases of ChatGPT.
- (31:34) - The future of SaaS marketing.
- (35:54) - Learn more about Abhay and Mesh and get in touch.
- (36:30) - Outro
************************
Useful Links:
Website: https://www.mesh.ai/
Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episoade
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