))
Creating Your Brand Identity
Manage episode 328890298 series 2984318
Content provided by Middle of Six. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Middle of Six or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Every company has a brand identity that sits somewhere on the spectrum between bold and diluted. In this episode, Wendy Simmons and Rachel West untangle and define the five major components of brand identity including brand values, brand message/promise, brand personality, brand voice, and visual brand identity. No matter if you're working with a hundred-year-old brand or launching a startup, what are the best ways to develop and hone these elements? And who should participate in that process? Plus, get a quick download on Middle of Six's brand identity and how it has evolved since day one.
CPSM CEU Credits: 0.5 | Domain: 1
61 episoade
Distribuie
