Optimizing Google Ads and More: Follow Through Fridays

The Simple and Smart SEO Show

Episode Summary: In this episode of the Simple and Smart SEO Show Follow Through Fridays, I share how I integrated tips from Katlyn Paskorz to improve product descriptions and resolve long-standing issues with my Google Ads account.

Key Takeaways:

1. Integrating Customer Feedback:
   • I realized the importance of using customer language in my website content. By incorporating feedback, such as a client’s comment about getting a "mom win" from a photo collage, I improved my product descriptions using Chat GPT and client reviews.
2. Google Business Profile Optimization:
   • I took the time to review and update my Google Business Profile, removing outdated posts and focusing on what I want my business to be known for: senior night photo collages and giant senior photo props.
3. Leveraging Google Ads and Tools:
   • One of the most significant actions I took was resolving an issue with my Google Ads account that had prevented me from running ads.
4. Community Feedback:
   • I share a success story from a member of the SEO Squad who applied advice from our guest speakers to improve her website. This reinforces the value of taking actionable steps based on expert insights.

Connect with Me:

• Website: Simple and Smart SEO Show
• Email: [e-mail]

Closing Thoughts: I encourage you to focus on one actionable tip at a time and keep moving forward. Whether it's updating your website or fixing a technical issue, small steps can lead to significant growth.

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Capitole

1. Welcome to Follow Through Fridays (00:00:00)

2. Recap of Katlyn Paskorz's Episode (00:00:28)

3. Action Steps from Katlyn's Tips (00:00:55)

4. Integrating Customer Feedback (00:01:01)

5. Updating Website Content (00:01:48)

6. Google Business Profile Optimization (00:02:07)

7. Leveraging Google Ads and Tools (00:02:56)

8. Community Feedback and Final Thoughts (00:04:13)