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Episode 286 - Insights and Opportunities for the Amazon Marketplace
Manage episode 453664459 series 3599770
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Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products.
He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person.
The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.
Episode Notes:
00:10 - Two Types of Amazon Professionals
01:35 - Strategies for Type 1 Sellers
06:15 - Strategies for Type 2 Sellers
10:30 - Observations and Industry Insights
13:10 - Intel vs AMD Amazon Advertising
Related Post: Amazon Ungated Categories: Everything You Need to Know
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