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Episode 248: Inside Walmart's Rise with SellCord CEO Michael Lebhar

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Manage episode 406044430 series 2517013
Content provided by Scott Needham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Needham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Scott Needham interviews Michael, the CEO and founder of SellCord, a Walmart agency. They discuss the growth and success of Walmart as an e-commerce platform, the reasons for brands to work with Walmart, and the opportunities for success in different categories.
Michael shares insights on achieving category success on Walmart, optimizing listings, and using Walmart Fulfillment Services (WFS). He also discusses Walmart's future and its competition with Amazon.
Episode Notes:
00:30 - Introduction and Evolution of Walmart E-commerce
02:23 - Michael's Insights on Walmart in 2023
03:56 - Launching and Succeeding on Walmart
04:03 - Understanding Walmart’s Style Guides and Listing Optimization
06:14 - Brand Success Stories and Strategies on Walmart
07:40 - The Journey from Online Marketplace to In-Store Presence
15:38 - Future Prospects for Walmart as an Online Marketplace
18:09 - Key Tactics for Optimizing Walmart Listings
19:50 - Walmart Tools and Data Utilization Strategies
20:38 - Understanding and Leveraging Walmart Fulfillment Services (WFS)
Website: https://www.sellcord.co/
LinkedIn: https://www.linkedin.com/in/michael-lebhar/
  continue reading

260 episoade

Artwork
iconDistribuie
 
Manage episode 406044430 series 2517013
Content provided by Scott Needham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Needham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Scott Needham interviews Michael, the CEO and founder of SellCord, a Walmart agency. They discuss the growth and success of Walmart as an e-commerce platform, the reasons for brands to work with Walmart, and the opportunities for success in different categories.
Michael shares insights on achieving category success on Walmart, optimizing listings, and using Walmart Fulfillment Services (WFS). He also discusses Walmart's future and its competition with Amazon.
Episode Notes:
00:30 - Introduction and Evolution of Walmart E-commerce
02:23 - Michael's Insights on Walmart in 2023
03:56 - Launching and Succeeding on Walmart
04:03 - Understanding Walmart’s Style Guides and Listing Optimization
06:14 - Brand Success Stories and Strategies on Walmart
07:40 - The Journey from Online Marketplace to In-Store Presence
15:38 - Future Prospects for Walmart as an Online Marketplace
18:09 - Key Tactics for Optimizing Walmart Listings
19:50 - Walmart Tools and Data Utilization Strategies
20:38 - Understanding and Leveraging Walmart Fulfillment Services (WFS)
Website: https://www.sellcord.co/
LinkedIn: https://www.linkedin.com/in/michael-lebhar/
  continue reading

260 episoade

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