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Customer Strategy: It’s Personal

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Content provided by Boston Consulting Group BCG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Boston Consulting Group BCG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.

Learn More:

Mark Abraham: https://on.bcg.com/3NdACFc

Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN

BCG on Personalization: https://on.bcg.com/4eRv1QK

CEO Moments of Truth: https://on.bcg.com/TSWMoT

  continue reading

95 episoade

Artwork
iconDistribuie
 
Manage episode 444256498 series 3008681
Content provided by Boston Consulting Group BCG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Boston Consulting Group BCG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.

Learn More:

Mark Abraham: https://on.bcg.com/3NdACFc

Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN

BCG on Personalization: https://on.bcg.com/4eRv1QK

CEO Moments of Truth: https://on.bcg.com/TSWMoT

  continue reading

95 episoade

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