Charging Based on Your Expertise Not Your Time

The Social Media Takeaway - Louise McDonnell

In this episode of the social media takeaway, I'm thrilled to sit down with Dr. Jo Cresswell, a sales strategist and business coach with over 20 years of experience in senior leadership and sales. Dr. Jo is an expert in strategically shaping the pricing and value propositions for social media and coaching services. In this episode, we dive deep into the complexities of setting the right price and ensuring your services clearly communicate their value.

What You’ll Learn:

• Strategies for Long-term Value: Discover how to think beyond immediate financial gains to focus on what your services truly offer your clients.
• Common Pricing Challenges: We discuss common pitfalls in pricing and offer structuring, and how to avoid them to improve your business.
• Insights on Pricing Your Services: Dr. Jo shares her approach to pricing—how to set a rate that not only reflects your worth but also sits well with you emotionally.
• Enhancing Value Perception: Learn techniques to enhance how clients perceive the value of your services, which can help justify higher rates.

Whether you're just starting out or looking to refine your approach, this episode is packed with actionable insights to help you elevate your consulting or coaching business. Join us as we uncover the keys to effectively constructing and pricing your offerings to maximize your impact and success.

More about Dr. Jo:
Website
LinkedIn
Don’t forget to email Dr. Jo to get your own worksheet for the 5 Why’s: [e-mail]

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If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
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Capitole

1. Welcome and Introduction to Dr. Jo Cresswell (00:00:00)

2. Dr. Jo's Journey from Research to Sales Strategy (00:00:50)

3. Transitioning to Business Coaching and Sales Strategy (00:04:57)

4. The Art of Pricing and Valuing Services (00:07:25)

5. Understanding and Communicating Value to Clients (00:11:35)

6. Dr. Jo's System for Effective Selling and Client Engagement (00:15:20)

7. Unlocking the Power of 'Why' in Marketing (00:21:54)

8. The Importance of Self-Investment and Seeking External Guidance (00:22:50)

9. Navigating the Challenges of Pricing Your Services (00:23:21)

10. Communicating Value Beyond the Price Tag (00:25:12)

11. Identifying Undercharging and Overcoming Burnout (00:25:44)

12. Strategies for Setting the Right Price for Your Services (00:30:12)

13. The Psychological Impact of Pricing on Clients and Yourself (00:34:53)

14. Concluding Thoughts and How to Connect Further (00:39:51)