Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Content provided by The Social Standard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Social Standard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Gen-Z’s Digital Behavioral Pattern Unlocked
Manage episode 401014307 series 2914228
Content provided by The Social Standard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Social Standard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world.
In this episode we discuss:
- How Gen-Z leverages TikTok for search & why that’s important
- Why Gen-Z loves LinkedIn & how they use it
- Social media’s generational creep - {tip: grandma’s love instagram}
- Communicating across dark social
- TikTok shops
And so much more…
Episode Details:
Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/
Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/
Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true
29 episoade
Distribuie
Manage episode 401014307 series 2914228
Content provided by The Social Standard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Social Standard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world.
In this episode we discuss:
- How Gen-Z leverages TikTok for search & why that’s important
- Why Gen-Z loves LinkedIn & how they use it
- Social media’s generational creep - {tip: grandma’s love instagram}
- Communicating across dark social
- TikTok shops
And so much more…
Episode Details:
Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/
Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/
Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true
29 episoade
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Similar cu The Social Standard Podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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