Store Brands Spotlight Podcast Episode 5: Using Tech To Promote Store Brands

The Store Brands Spotlight

The Store Brands Spotlight

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

acum 2 ani 18:33

MP3•Pagina episodului

In Episode 5 of the Store Brands Spotlight podcast, Britt Feizulov, lead of Industry Solutions - Consumer Goods with VDX.tv, joins Store Brands' Greg Sleter to discuss how technology can play a role in promoting private label products to consumers.

27 episoade

#Business #Store Brands

Store Brands Spotlight Podcast Episode 5: Using Tech To Promote Store Brands

The Store Brands Spotlight

published acum 2 ani

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MP3•Pagina episodului

27 episoade

#Business #Store Brands

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The Store Brands Spotlight

1
Store Brands Spotlight Episode 25: Ericka McCoy 19:24

acum 29 weeks19:24

19:24

Ericka McCoy, CMO at AI-powered consumer data & intelligence platform Resonate, discussed the characteristics of the average Trader Joe’s shopper and how those characteristics could contribute to the grocery chain’s business strategy. The insights include the social and political views of Trader Joe’s shoppers, along with a deep dive into the demographics of who is shopping at the specialty grocer.…

The Store Brands Spotlight

1
Store Brands Spotlight Episode 26: Zarina Stanford 37:04

acum 29 weeks37:04

37:04

Zarina Stanford, chief marketing officer with BazaarVoice speaks with Store Brands to take a deep dive into BazaarVoice’s recently released 2024 Global Holiday Season Consumer Behavior Report.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 24: Katerina Axelsson and Charles Slocum 28:57

acum 43 weeks28:57

28:57

To uncork the opportunities in developing private label wine assortments, Katerina Axelsson, CEO of Tastry, and Charles Slocum, chief business officer at Tastry, share their insights on how retailers can develop wine collections that offer consumers a good value while also meeting their needs.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 23: Christina Lampert 30:56

acum 48 weeks30:56

30:56

Christina Lampert, director of Growth and Innovation at HowGood, offered her insights on the latest trends in sustainability and how retailers can use their private label programs to further enhance their sustainability efforts and meet corporate goals.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 22: Steve Rogers 21:02

acum 50 weeks21:02

21:02

Steve Rogers, managing director, Deloitte Consumer Industry Center, shares insights from Deloitte’s ConsumerSignals, which continually tracks the behavior of shoppers, about the current mindset of consumers.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 21: Lourdes Diaz-McAgy 17:12

acum 1 year17:12

17:12

Lourdes Diaz-McAgy, CEO of Total Nutrition Technology shares her expertise on the latest trends in health and wellness and the steps retailers can take to develop successful private label product lines.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 20: Don Johnson 14:37

acum 1 year14:37

14:37

Don Johnson, Principal with EY-Parthenon- Consumer Strategy Practice, shared his expertise and insights on how retailers can strategically expand their private label assortments to meet the needs of shoppers while also differentiating from competitors.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 19: Barbara Connors - 84-51 25:14

acum 1 year25:14

25:14

In Episode 19 of Store Brands Spotlight, Barbara Connors, vice president of Strategy and Acceleration at 84-51, offers her insight into the changing behavior of shoppers and how retailers need to react to the current-day needs of consumers.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 18: Alyssa Vescio 19:04

acum 1 year19:04

19:04

Alyssa Vescio, senior vice president of Merchandising, Center Store, at Whole Foods Market, discusses the grocer's continued expansion of its Sourced For Good initiative.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 17: Caroline Callaway 21:38

acum 1 year21:38

21:38

Caroline Callaway, founder and president of Bolt PR, an award-winning public relations, content and digital strategy agency. Caroline will share her insights on how small businesses can better promote their services, whether looking to connect with retailers or getting in front of consumers.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 9: The Impact of Millennials and Gen Z 30:37

acum 1 year30:37

30:37

Millennials and Gen Z continue to increase their purchase rates of private brand products, opening new opportunities for retailers. In an interview with Store Brands, Chelsey Capps, director of Thought Leadership, at Daymon, shares her insight as to how retailers can further enhance private brand assortments to gain loyalty and further drive sales.…

The Store Brands Spotlight

1
Store Brands Spotlight Episode 16: Dave Schaff 20:46

acum 1 year20:46

20:46

Dave Schaff, Ibotta's Vice President of Research & Insights, shared his thoughts and unique insights on the current state of the grocery industry, the challenges retailers face, and what's ahead in 2024.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 15: Stephanie Meltzer-Paul 13:18

acum 1 year13:18

13:18

Store Brands spoke with Stephanie Meltzer-Paul, executive vice president of Global Loyalty at Mastercard. She discussed the current state of retail consumer loyalty programs and what more retailers can do to maintain and expand shopper loyalty.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 14: Lauren McNamara 12:24

acum 1 year12:24

12:24

Store Brands spoke with Lauren McNamara, vice president of SunOpta’s Plant Based Food & Beverage Business. She shared insight on the current state of the plant-based milk business, discussed the category’s continued evolution, and future opportunities for growth.

The Store Brands Spotlight

1
Store Brands Spotlight Episode 13: Adam Almond 22:05

acum 1 year22:05