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Content provided by Ramon Vela and CommerceFocused Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramon Vela and CommerceFocused Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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wildwonder - Building a Brand with Heritage, Heart, and Health in Mind

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Manage episode 462317638 series 2577068
Content provided by Ramon Vela and CommerceFocused Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramon Vela and CommerceFocused Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In today’s episode of The Story of a Brand Show, I interviewed Rosa Li, the inspiring Founder and CEO of wildwonder.

Her brand is rooted in a beautiful blend of her Chinese heritage and California influences, offering gut-healthy sparkling beverages that are as delicious as they are beneficial.

From early entrepreneurial hurdles to the game-changing impact of appearing on Shark Tank, Rosa shares the incredible story of how her grandmother’s herbal tonics inspired Wildwonder and gives us a behind-the-scenes look at the challenges and triumphs of building a mission-driven brand.

Key Moments in This Episode:

* From Passion to Product: How Rosa’s childhood memories of her grandmother’s herbal tonics inspired her to create wildwonder, blending Eastern herbal wisdom with California’s fresh produce.

* Pivoting in the Pandemic: Rosa shares how COVID-19 wiped out her initial business model and forced her to knock on over 300 grocery store doors to keep her dream alive.

* The Shark Tank Effect: Learn how appearing on Shark Tank not only boosted awareness but also drove long-lasting customer loyalty and repeat business.

* Operations First, Marketing Later: Rosa explains why focusing on product quality and operational efficiency before investing in marketing was critical to wildwonder’s success.

* Representation in Retail: Rosa discusses her mission to bring cultural representation and unique, botanically influenced flavors to retail shelves, creating a brand that stands out.

Join me, Ramon Vela, in listening to this insightful episode, where Rosa shares how wildwonder is making waves in the beverage industry and leaving a lasting impact on communities.

For more on wildwonder, visit: https://drinkwildwonder.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

*

Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

Shopline U.S. - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

  continue reading

1263 episoade

Artwork
iconDistribuie
 
Manage episode 462317638 series 2577068
Content provided by Ramon Vela and CommerceFocused Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramon Vela and CommerceFocused Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In today’s episode of The Story of a Brand Show, I interviewed Rosa Li, the inspiring Founder and CEO of wildwonder.

Her brand is rooted in a beautiful blend of her Chinese heritage and California influences, offering gut-healthy sparkling beverages that are as delicious as they are beneficial.

From early entrepreneurial hurdles to the game-changing impact of appearing on Shark Tank, Rosa shares the incredible story of how her grandmother’s herbal tonics inspired Wildwonder and gives us a behind-the-scenes look at the challenges and triumphs of building a mission-driven brand.

Key Moments in This Episode:

* From Passion to Product: How Rosa’s childhood memories of her grandmother’s herbal tonics inspired her to create wildwonder, blending Eastern herbal wisdom with California’s fresh produce.

* Pivoting in the Pandemic: Rosa shares how COVID-19 wiped out her initial business model and forced her to knock on over 300 grocery store doors to keep her dream alive.

* The Shark Tank Effect: Learn how appearing on Shark Tank not only boosted awareness but also drove long-lasting customer loyalty and repeat business.

* Operations First, Marketing Later: Rosa explains why focusing on product quality and operational efficiency before investing in marketing was critical to wildwonder’s success.

* Representation in Retail: Rosa discusses her mission to bring cultural representation and unique, botanically influenced flavors to retail shelves, creating a brand that stands out.

Join me, Ramon Vela, in listening to this insightful episode, where Rosa shares how wildwonder is making waves in the beverage industry and leaving a lasting impact on communities.

For more on wildwonder, visit: https://drinkwildwonder.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

*

Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

Shopline U.S. - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

  continue reading

1263 episoade

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