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Fashion shows: Digital solutions for a new reality

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Manage episode 266357636 series 2681809
Content provided by Vogue Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vogue Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In the final episode of season one, we assess the successes and challenges of converting the traditional fashion show format into a digital, viral moment. Christina Fontana, head of Tmall fashion and luxury Europe for Alibaba, describes the elements that created a sense of participation among online viewers of the all-digital Shanghai Fashion Week. Designer Priya Ahluwalia walks us through the process of creating a virtual reality presentation for London Fashion Week. And finally, Susie Lau, a journalist and consultant also known as Susie Bubble, analyses how the purpose of international fashion shows continues to evolve — and why that might be a challenge for Europe’s heritage brands.

Hosted on Acast. See acast.com/privacy for more information.

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8 episoade

Artwork
iconDistribuie
 
Manage episode 266357636 series 2681809
Content provided by Vogue Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vogue Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In the final episode of season one, we assess the successes and challenges of converting the traditional fashion show format into a digital, viral moment. Christina Fontana, head of Tmall fashion and luxury Europe for Alibaba, describes the elements that created a sense of participation among online viewers of the all-digital Shanghai Fashion Week. Designer Priya Ahluwalia walks us through the process of creating a virtual reality presentation for London Fashion Week. And finally, Susie Lau, a journalist and consultant also known as Susie Bubble, analyses how the purpose of international fashion shows continues to evolve — and why that might be a challenge for Europe’s heritage brands.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

8 episoade

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