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121 | Leading the charge: how vendors can equip partners for Gen AI
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How generative AI is redefining partner strategies
This week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and explore how Generative AI can revolutionise the channel. In addition, we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing as they discuss preparing partners to harness the power of Gen AI.
You can expect hear in this weeks episode:
- Defining what Gen AI is and what it means to different people.
- How AI can help support partners with leveraging data for insights.
- The unique value partners bring to both vendors and customers.
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