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#9 Digital patient-centricity: From product to patient at Novo Nordisk
Manage episode 312050414 series 3218720
Content provided by The Thesis Talks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Thesis Talks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Over many decades, the pharmaceutical industry has been characterized by heavy product-focused business operations. Rising health care costs, pressure from health care payers as well as impending patent expirations are now pushing for a shift towards addressing patients’ needs ‘beyond the pill’. In addition, advancing digital technologies enable the patients to become active and self-directive on their health care management. How does the integration of digital technologies affects the implementation of a patient-centric business strategy for Novo Nordisk?
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Manage episode 312050414 series 3218720
Content provided by The Thesis Talks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Thesis Talks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Over many decades, the pharmaceutical industry has been characterized by heavy product-focused business operations. Rising health care costs, pressure from health care payers as well as impending patent expirations are now pushing for a shift towards addressing patients’ needs ‘beyond the pill’. In addition, advancing digital technologies enable the patients to become active and self-directive on their health care management. How does the integration of digital technologies affects the implementation of a patient-centric business strategy for Novo Nordisk?
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Five-time winner of Best Education Podcast in the Podcast Awards. Grammar Girl provides short, friendly tips to improve your writing and feed your love of the English language. Whether English is your first language or your second language, these grammar, punctuation, style, and business tips will make you a better and more successful writer. Grammar Girl is a Quick and Dirty Tips podcast.
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