))
Building 8-figure Growth from Across the Pond
Manage episode 349181950 series 2801738
Content provided by Benno Duenkelsbuehler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benno Duenkelsbuehler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Michael Nieves shares an international expansion story: taking a UK company from a tiny six-figure USA footprint to the $25M to $30M range of US revenues within eight years, from a one-man-band to a 12-person team, required a certain mindset, a willingness to take the long view, and also the humility to accept failures along the way.
4:40 - “What can happen, especially overseas is there can be a perception we should be in Walmart, Target…get a meeting and we just start shipping to them next week…year one, year two you’re not anywhere set up logistically to be going in that direction.”
6:52 - “What were some surprises in that journey? Were you surprised…about what it took to translate a UK product and marketing to US retailers and consumers?”
13:41 - “before joining Paladone… I think a little of everything that I started to learn and I think you’re right I wanted to kind of expand on that, I enjoyed all the different facets it took to get there.”
14:19 - “One of the first things you said is ‘I showed up with a plan to the UK owners’...great salespeople are great at overcoming objections and be more Jiu Jitsu fighters than planners, but you (knew) you had to manage expectations.” - “We thought six months out, we thought two or three years out, where could we be five years from now?”
24:30 - “It does take a lot of patience and commitment, because even they saw it was successful… but there’s still a lot of tweaks and improvements we can make to elevate and that’s what we did together.”
24:58 - we started to talk about retail shelf analysis vs. consumer insights research… 28:37 - “you have to take that retail analysis to see what is in there, because I like something, but that department is sticking with a certain trend, a certain category and that’s what’s going to be successful there. That’s the context the product is going to live or die on.”
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
143 episoade
Distribuie
