))
Power Kid Podcast: Melissa & Doug's Dave Henderson Talks Growth, Licensing, and More
Manage episode 301739272 series 2911906
Content provided by The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Melissa & Doug's Chief Commercial Officer, David Henderson to the show.
Henderson, who previously held roles at Hasbro, Coca-Cola, and Newell Baby brands, joined Melissa & Doug last year as the company entered a new chapter of growth.
On the show, Henderson shares his early toy stories, including selling into the famed Sears Wish Book and how he learned to manage brands while aligning manufacturer, retailer, and consumer expectations. Additionally, Albritton asks Henderson to elaborate on the development of Melissa & Doug's growing distribution footprint and how its entry into licensing via a partnership with ViacomCBS Consumer Products for PAW Patrol and Blue's Clues and You! will drive the company forward.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/adventuremedia/message163 episoade
Distribuie
