))
Optimizing Content for Audience Trust with Helen Havlak, VP, The Verge
Manage episode 305600379 series 2860863
Content provided by Sebastiaan van der Lans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sebastiaan van der Lans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Helen Havlak, Vice President of The Verge, shares how the organization has built trust through different forms of content over the years. The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience. The Verge reaches 55MM+ US readers and millions of subscribers across YouTube, Instagram, Twitter, Facebook, and email. Helen oversees strategy, operations, growth, product, editorial planning, analytics, and audience development.
In this conversation, we discuss public ethics policies, the power of podcasting and audio, The Verge’s ‘jobs to be done’ framework, and how “it’s never a dull moment to be a digital media company”.
For full show notes visit https://thetrustedweb.org/podcast/.
36 episoade
Distribuie
