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New Year, New Fear
Manage episode 352852494 series 3330684
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As the new year kicks off, The Two Marketeers have noticed a shift in headlines from the classic "New Year, New You" to "Recession! Recession! Recession!" With the ever-changing global economic landscape, the fear of recession is a real threat and consumers have adjusted their spending habits accordingly, creating a 'consumer recession' that has changed the shopping mindset of many.
Brands need to understand how this consumer recession has impacted shoppers and their habits, and create strategies to best support them during this state of perma-crisis.
Join The Two Marketeers as they talk all things consumer recession and share the Top 3 actions brands can take to remain competitive in a challenging economy and help their customers navigate the difficult times ahead.
For reference:
NielsenIQ article, "Most consumers believe the recession is here"
The 2022 Most Contagious Report: Free download here
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