135. How Two Broke College Kids Started a $1.2M/Year Clothing Line

The UpFlip Podcast

Caleb Weidner co-founded 4610 Apparel from his college dorm room and now has an incredibly successful Christian clothing line. He sits down with Ryan to share his journey of starting the business with his roommate on a shoestring budget and building it to $1.2M/year.

Caleb opens up about what makes the brand special, how they tested the market, and the sharp marketing moves they achieved using TikTok. Caleb also talks about how building quality connections is crucial for obtaining customer loyalty.

Tune in to hear how 4610 Apparel grew from a dorm room project to a thriving business, showcasing the power of passion and authenticity in the apparel industry.

Resources:

• https://forms.gle/M9Yq3QPTDrrmH3pj9 Enter to WIN free lifetime access to UpFlip Academy
• https://www.upflip.com/blog/how-to-start-a-clothing-brand Start a Clothing Line
• https://fortysixten.co/ Shop 4610 Apparel

Connect with UpFlip:

• On Facebook
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• On Youtube
• @UpFlipOfficial on Twitter

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

Capitole

1. 135. How Two Broke College Kids Started a $1.2M/Year Clothing Line (00:00:00)

2. Background (00:00:52)

3. Getting the First Orders (00:02:36)

4. Getting a Mentor (00:04:44)

5. Mission Driven Business (00:09:00)

6. Contest Announcement (00:10:55)

7. Marketing (00:12:54)

8. Unique Strategies to Get Views (00:14:15)

9. Designs (00:17:52)

10. Growth as an Entrepreneur (00:22:22)

11. Fan Blitz Questions (00:23:42)

12. Ryan's Takeaways (00:27:23)