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#139 How Social Norms Shape Our Behavior
Manage episode 429475088 series 2101627
Content provided by Arbab Usmani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arbab Usmani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow.
If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms.
In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.
140 episoade
#139 How Social Norms Shape Our Behavior
The UppSkill Podcast - Marketing, Business and Everything Startup
Distribuie
Manage episode 429475088 series 2101627
Content provided by Arbab Usmani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arbab Usmani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow.
If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms.
In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.
140 episoade
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Similar cu The UppSkill Podcast - Marketing, Business and Everything Startup
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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