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Giving Gen Z customers what they want: A conversation with by.U

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Content provided by Leap by McKinsey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leap by McKinsey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

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Listen to the podcast (duration: 26:17) > In this episode of The Venture, Andrew Roth shares a conversation with Edward Ying, former director of planning and transformation at Indonesian telco Telkomsel, and Trio Lumbantoruan, vice president of by.U, the carrier’s fully digital start-up. Telkomsel is Southeast Asia’s largest wireless provider, with more than 170 million subscribers and a 66 percent market share. In 2019, it launched by.U to win new customers in the Gen Z market and develop a brand with digital natives. Ying and Lumbantoruan talk about the thinking behind the start- up, the adoption of continuous innovation in the mothership, and the transformative impact the by.U team has had across its corporate parent.


Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

See www.mckinsey.com/privacy-policy for privacy information

  continue reading

30 episoade

Artwork
iconDistribuie
 
Manage episode 305523751 series 2768703
Content provided by Leap by McKinsey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leap by McKinsey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Read more >
Listen to the podcast (duration: 26:17) > In this episode of The Venture, Andrew Roth shares a conversation with Edward Ying, former director of planning and transformation at Indonesian telco Telkomsel, and Trio Lumbantoruan, vice president of by.U, the carrier’s fully digital start-up. Telkomsel is Southeast Asia’s largest wireless provider, with more than 170 million subscribers and a 66 percent market share. In 2019, it launched by.U to win new customers in the Gen Z market and develop a brand with digital natives. Ying and Lumbantoruan talk about the thinking behind the start- up, the adoption of continuous innovation in the mothership, and the transformative impact the by.U team has had across its corporate parent.


Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

See www.mckinsey.com/privacy-policy for privacy information

  continue reading

30 episoade

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