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Using Analytics and Business Intelligence to Grow Your Business with Dan McGaw
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In episode 78, host Eric Dickmann interviews Dan McGaw. Dan is an award-winning entrepreneur, author, speaker, marketing specialist, growth hacker, and Founder and CEO of McGaw.io, an analytics and marketing technology consultancy firm. He has led the teams at Kissmetrics.com and CodeSchool.com, and served as CMO of Effin Amazing, an analytics and marketing consultancy.
In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States State Department, where he had the privilege to advise universities, governments, and private corporations on how to build entrepreneur ecosystems. McGaw authored his latest book- Build Cool Sh*t: A Blueprint to Creating a Marketing Technology Stack. His book aims to help your business survive the so-called- Stackapocalyspe, and improve your marketing efforts by making use of the right marketing tools.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-analytics-business-intelligence-grow-businesss-s5e12/
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