The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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76: How To Get More Out of Email Marketing With HubSpot
MP3•Pagina episodului
Manage episode 416198113 series 3303570
Content provided by Web Canopy Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Web Canopy Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to discuss how you can use HubSpot to squeeze the most juice out of your email marketing efforts.
We cover:
- Why HubSpot’s email marketing tool is so effective for B2B companies
- How to use personalization tokens to build a better rapport with your recipients (and how NOT to use them)
- The best way to conduct an email A/B split-test, including the ideal number of recipients per variation needed to achieve statistical significance
Plus a whole lot more.
86 episoade
MP3•Pagina episodului
Manage episode 416198113 series 3303570
Content provided by Web Canopy Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Web Canopy Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to discuss how you can use HubSpot to squeeze the most juice out of your email marketing efforts.
We cover:
- Why HubSpot’s email marketing tool is so effective for B2B companies
- How to use personalization tokens to build a better rapport with your recipients (and how NOT to use them)
- The best way to conduct an email A/B split-test, including the ideal number of recipients per variation needed to achieve statistical significance
Plus a whole lot more.
86 episoade
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