473 TYLER SPEIER: How to Best Incorporate Social Media into Your Marketing Efforts

The Wedding Biz - Behind the Scenes of the Wedding Business

Today’s guest on the show, Tyler Speier, is the genius behind Tyler Speier Events, a luxury event planning, designing, and floral company based in Santa Barbara, California, and Andy is truly excited to have him on for this episode!

Tyler isn’t just an expert at crafting dream weddings either; he's also a social media maestro, and he and Andy dive into how wedding professionals can make the most of these platforms. From Instagram to TikTok to new platform Threads, Tyler breaks down the power of authenticity and connection, sharing how his journey on social media took unexpected twists and turns – and how it transformed his business.

Listen to learn firsthand how to elevate your online presence, connect authentically with your audience, and transform followers into loyal clients. Andy and Tyler also delve into the captivating journey of how Tyler was a young florist who unexpectedly rose to the top and discovered how social media would be his game-changer. From sharing heartwarming stories to viral moments on TikTok, Tyler spills the secrets of building a strong online community and translating it into a flourishing business.

Whether you’re a seasoned professional or just getting started, this episode will likely be a treat for you, and Andy is so grateful for the time that Tyler took to be on the show. If you enjoy this engaging conversation with Tyler, then Andy would love it if you were to share it with colleagues and leave a top review. Be sure to subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

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Time Stamps

[0:26] – Today’s guest is Tyler Speier of Tyler Speier Events!

[2:10] – Hear how Tyler's company came to be.

[4:48] – Tyler emphasizes what makes his services distinct.

[6:04] – Tyler comments on how social media can be an incredible marketing tool.

[7:25] – Learn how Tyler's social media journey began with overcoming fear.

[9:53] - Tyler emphasizes the importance of authenticity and expertise.

[11:52] - A common pitfall of social media is the balance of authenticity.

[14:48] – Learn why, although initially skeptical of it, Tyler now loves TikTok.

[16:15] – Discover how a viral TikTok video led to a substantial following.

[19:14] – Tyler offers his feelings on Threads.

[20:24] – Tyler encourages fellow wedding professionals to recognize their expertise and value.

[22:50] – Andy shares with us where we can find Tyler online.

LINKS AND RESOURCES

Videos:

Kushner Entertainment - SoundConnection Ruthie & Simon - Spin the Dial Films

Victoria & Faben - AK Film Co

Camille & Kevin - BStudios

Find Tyler:

Tyler’s WebsiteTyler’s Instagram PageTyler’s TikTok PageTyler’s Pinterest PageTyler's Facebook PageFloral Design Mini CourseCoffee with Tyler Master Class

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Title Sponsor: This episode is sponsored by Kushner Entertainment.