EP352: How to Improve Email Delivery Rates with a 4-Week  Re-engagement Campaign

The Wellness Business Podcast

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8M ago 25:10

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Many of the listeners of this podcast have been building their wellness businesses for years which means that they’ve also been building their email list. Building an email list should be a top priority every day because your subscriber list will translate into more sales than anything else in your business.

If you’ve been at it for a while, you may have noticed that as your email list grows, your open and click-through rates go down. That’s completely normal as your list gets bigger.

A couple of years ago Karen did a major clean-up of her email list. Anyone that hadn’t opened an email in the most recent 4 months was sent two separate emails asking them if they wanted to stay on her list. If they didn’t reply or decided to leave they were removed from my list. Anyone that clicked the link indicating they wanted to stay was reactivated and continued on with her.

It felt great to get her list cleaned up and that definitely improved her open and click-through rates. Then she took it one step further by creating a 4-week re-engagement campaign to reinvigorate her list even more.

In this episode, you’ll discover –

A 4-phase re-engagement strategy that can be implemented over a four-week period that your email subscribers will find irresistible
Why running this rinse-&-repeat campaign two times per year will be instrumental in improving your delivery and engagement rates for the entire 12-month period
Practical guidance on implementing a re-engagement campaign of your own to revitalize subscriber engagement
Actionable tips for tracking and analyzing key metrics to measure the success of the re-engagement campaign

Ready to dive in? Let’s do this!

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

373 episoade

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