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Managing Brand Reputation: Influencers Rising Or Compromised
Manage episode 296270489 series 2895819
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The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe.
In this episode, we are joined by Rob Flaherty from Ketchum, the Global Chairman of one of the biggest marketing, branding, PR agencies and communication organisations on the planet. This is our final instalment of a four-part series, and today we talk about influence and the role of influencer marketing.
Does influence being for sale impact its overall value? Is this the age of the influencer rising or is this actually a marketing model that is losing impact and influence - is this communication niche set for growth or is it compromised?
As well as wisdom and insights shared by Rob, we are also honoured to have this conversation professionally curated by author and Global PR expert David Gallagher alongside John O’Brien MBE, EMEA managing Partner of Omnicom’s ONE HUNDRED agency Consortium
Rob Flaherty shares:
- Impact of influencer marketing among big brands
- The future of influencer marketing
- The controversies surrounding influencer marketing
- The risks and opportunities of social commerce
- How the pandemic affected influencer marketing
- Rob’s advice to future influencers
This podcast takes you into a depth of conversation that is rarely heard in the public domain, and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio.
For more information on The Winners Club head to http://thewinnersclub.club/
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