TWM 203: How the Right Content Strategy Can Build Your Brand on a Global Scale w/ Kathrin Bussmann

The Worldly Marketer Podcast

For this episode, guest host Neil Sheth turns the tables on Kathrin Bussmann and puts her in the interview “hot seat”. Neil is the Founder of London-based digital marketing & SEO agency Bubbl, and was featured on episode #198 of this podcast.

As an international marketing strategist, Kathrin Bussmann helps digital-first companies become successful global brands. She leverages up-to-date market research, cultural intelligence and localization expertise to creates global content strategies that attract, engage and retain more international customers. Her mission is to empower today's global-minded companies to build their brand value across languages, cultures and borders.

Born in Quebec of German immigrant parents, Kathrin grew up fluently trilingual and multicultural. She holds degrees in Communications Studies and Linguistics from the University of Ottawa, and a Ph.D. in Linguistics from Humboldt Universität in Berlin.

Now based in Toronto, Kathrin launched her global marketing consultancy, Verbaccino, in 2014, and has been producing her award-winning show, The Worldly Marketer Podcast, since 2016. She is a member of the Globalization and Localization Association (GALA) and of The Global Chamber, as well as being a Co-Founder of Women in Localization Eastern Canada (WLEC) chapter.

Catch this very special episode, in which Kathrin talks about why she loves to work at the intersection of global business, content marketing and localization strategy, and why she thinks of them as pillars for today’s successful brands. Plus, Neil has a big announcement! Tune in and find out who is taking a new role as Head of Content Localization at Bubbl to help clients build their brands on a global scale.

Links:

• Bubbl website
• Bubbl on LinkedIn
• TWM episode w/ Neil Sheth
• Kathrin on LinkedIn
• Kathrin on Twitter

This episode was sponsored by Vistatec.