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Coffee with Jon: The Power of Saying “Because”
Manage episode 450977279 series 1984378
Using the word “because” in sales conversations can significantly increase persuasion and conversion rates. A study by social psychologist Ellen Langer demonstrated that providing a reason, even a simple one, when making a request can boost compliance. Applying this principle, try incorporating “because” in your sales pitches to build trust and credibility.
2587 episoade
Manage episode 450977279 series 1984378
Using the word “because” in sales conversations can significantly increase persuasion and conversion rates. A study by social psychologist Ellen Langer demonstrated that providing a reason, even a simple one, when making a request can boost compliance. Applying this principle, try incorporating “because” in your sales pitches to build trust and credibility.
2587 episoade
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