How Thoughtful Storytelling On TikTok Vlogs Led To Building Saffron, A Global Membership Community For Women With Ashna Mankotia, @ohmygoshna

Thinking About Podcast

Today, we're thinking about thoughtful storytelling on social media and building global communities for women with Ashna Mankotia, known online as @ohmygoshna.
Outside of her day job as a Senior Product Manager, Ashna started sharing content on social media a few years ago about her life. She shares vlogs highlighting her day and lessons she's picked up along the way. After growing on social platforms, Ashna did the next huge thing – she listened to her community, one that was well craving community. And from her listening, she founded Saffron, a global membership community for women to make authentic friendships, create a life of intention, grow professionally and have some fun. It’s been less than a year since the launch and she already has members in Singapore, various parts of the US and, here at home, in Canada.
In today's episode, we discuss:

• Looking at content creation as an art
• Stress that comes with growing an audience
• Storytelling online
• Advice for starting on TikTok
• Building Saffron and why community matters
• Balancing a full-time job, content creation, building a business and planning a wedding
• The power of starting what you've been thinking about

CONNECT WITH ASHNA
On TikTok and Instagram @ohmygoshna
Join Saffron at www.joinsaffron.com
Hosted by @kirstimcnabney
Find links, inspiration and updates on @thinkingaboutpodcast
This episode was edited by Amanda Wan of Wan Media

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Capitole

1. Building Community and Creating Authentic Connections (00:00:00)

2. Power of Storytelling as an Art on Social Media (00:08:37)

3. Appreciating Little Moments (00:17:33)

4. Saffron Community Impact and Potential (00:32:05)

5. Building Through Doubts and Challenges (00:35:40)

6. Building Relationships and Community Bonds (00:46:40)

7. Join Saffron and Follow for More (00:53:58)