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Building Powerful Growth Engines: A Conversation with Andy Budd

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Content provided by The Seedcamp Podcast and Carlos Espinal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Seedcamp Podcast and Carlos Espinal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In a new episode of 'This Much I Know,' Carlos hosts Andy Budd, a veteran UX/UI designer and one of our venture partners, to discuss his latest book, 'The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth.' Andy shares his journey from being a tech enthusiast to launching the UK's first UX agency, ClearLeft. The discussion rich with anecdotes and actionable insights explores key themes to help founders navigate the complexities of startup growth. These include: founder-led sales; creating a go-to-market strategy, and the importance of customer retention and onboarding. He emphasizes practical, incremental approaches to building a customer base, crafting effective sales emails, and leveraging community-driven growth. Andy advocates for positioning and language-market fit as critical aspects of early-stage success, suggesting that a focused effort on understanding and connecting with the target audience precedes establishing a strong brand. Show notes: Andy Budd - linkedin.com/in/andybudd Carlos Espinal - linkedin.com/in/carloseduardoespinal Seedcamp - seedcamp.com Andy Budd - andybudd.com/book The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth by Andy Budd is available in bookstores and online.
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295 episoade

Artwork
iconDistribuie
 
Manage episode 455317553 series 1340978
Content provided by The Seedcamp Podcast and Carlos Espinal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Seedcamp Podcast and Carlos Espinal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In a new episode of 'This Much I Know,' Carlos hosts Andy Budd, a veteran UX/UI designer and one of our venture partners, to discuss his latest book, 'The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth.' Andy shares his journey from being a tech enthusiast to launching the UK's first UX agency, ClearLeft. The discussion rich with anecdotes and actionable insights explores key themes to help founders navigate the complexities of startup growth. These include: founder-led sales; creating a go-to-market strategy, and the importance of customer retention and onboarding. He emphasizes practical, incremental approaches to building a customer base, crafting effective sales emails, and leveraging community-driven growth. Andy advocates for positioning and language-market fit as critical aspects of early-stage success, suggesting that a focused effort on understanding and connecting with the target audience precedes establishing a strong brand. Show notes: Andy Budd - linkedin.com/in/andybudd Carlos Espinal - linkedin.com/in/carloseduardoespinal Seedcamp - seedcamp.com Andy Budd - andybudd.com/book The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth by Andy Budd is available in bookstores and online.
  continue reading

295 episoade

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