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Buyer Personas: Insights for Experience Driven Marketing
Manage episode 151942055 series 1043805
Content provided by Jeff Korhan and Jeff Korhan interviews leading business growth experts.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Korhan and Jeff Korhan interviews leading business growth experts. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. She offers a compelling strategy for marketers seeking the confidence to say: “This is what really matters to our buyers. So here’s the plan.”
74 episoade
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Manage episode 151942055 series 1043805
Content provided by Jeff Korhan and Jeff Korhan interviews leading business growth experts.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Korhan and Jeff Korhan interviews leading business growth experts. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. She offers a compelling strategy for marketers seeking the confidence to say: “This is what really matters to our buyers. So here’s the plan.”
74 episoade
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Similar cu This Old New Business with Jeff Korhan
Business tips for startups by proven entrepreneurs
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