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Content provided by Mike Bates and Bill Parker, Mike Bates, and Bill Parker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Bates and Bill Parker, Mike Bates, and Bill Parker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
This Week In Baseball History
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Content provided by Mike Bates and Bill Parker, Mike Bates, and Bill Parker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Bates and Bill Parker, Mike Bates, and Bill Parker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This Week In Baseball History is a weekly podcast devoted to the history of baseball, hosted by Mike Bates and Bill Parker, the co-founders of The Platoon Advantage and writers on many fine websites.
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100 episoade
Marcați toate (ne)redate ...
Manage series 2814344
Content provided by Mike Bates and Bill Parker, Mike Bates, and Bill Parker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Bates and Bill Parker, Mike Bates, and Bill Parker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This Week In Baseball History is a weekly podcast devoted to the history of baseball, hosted by Mike Bates and Bill Parker, the co-founders of The Platoon Advantage and writers on many fine websites.
…
continue reading
100 episoade
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This Week In Baseball History
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1 Episode 359 - The Rise and Fall of the Senior Professional Baseball Association 1:15:20
1:15:20
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After threatening for years, Mike and Bill finally get around to the short-lived Senior Professional Baseball Assocation to celebrate the 35th anniversary of the league's only championship. How did this glorious thing come to be and why did it fail? What happened in between? Was its downfall inevitable, or could the idea actually work today? All these questions will be answered (or at least speculated about)! Plus, happy birthday to Roger Peckinpaugh and Orval Overall. And farewell to Roberto Gomez, Jack DiLauro, Ron Locke, and Wayne Simpson.…
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This Week In Baseball History
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1 Episode 136 (Re-run) - The Dodgers Break Up a Good Thing 1:11:03
1:11:03
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There has never been an infield that has played together longer, more often, or perhaps better than the Dodgers' incredible combination of Steve Garvey, Davey Lopes, Bill Russell, and Ron Cey, a dynamic foursome that lasted 9 years and 833 starts together. But it all came to an end 38 years ago this week, when Lopes was traded away. Mike and Bill examine the long and excellent careers of all four players, together and apart, and what ended their incredible run after they finally won their championship.…
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This Week In Baseball History
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1 Episode 358 - Earle Combs Slides Into Cooperstown 1:30:41
1:30:41
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More maligned than most inductees into the Baseball Hall of Fame, Earle Combs has developed an unfair reputation over the last decade or so as one of the worst choices of the old Veteran's Committee, 55 years ago this week. Mike and Bill look back at the Kentucky schoolmaster to see whether that reputation is warranted and find a much better player than they expected. Plus, happy birthday to Charley Gelbert and Bibb Falk! And farewell to Bob Kelly, Gail Henley, Al Fitzmorris, and Rico Carty.…
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This Week In Baseball History
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1 Episode 357 - The Many Lives of Bob Uecker 1:25:35
1:25:35
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In 1961, Chuck Dressen told Bob Uecker that there was no place in baseball for a clown. But Uecker proved him wrong over the next 64 years, becoming a beloved backup catcher, World Champion, scout, broadcaster, actor, raconteur and, eventually, Hall of Famer. He became the very manifestation of the American Dream, the son of an immigrant and high school dropout who found success through hard work, talent, good humor, and kindness. He turned being the butt of a joke into an art form over 90 years. This week, as Mike and Bill mourn his passing, they celebrate one of the great lives and people in baseball history. Plus, happy birthday to Jon Matlack and Chick Gandil! And farewell to Don Ferrarese, Al Ferrara, Don Young and Tommy Smith.…
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This Week In Baseball History
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1 Episode 356 (Re-post) - The Umpire Gets The W 1:24:06
1:24:06
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Apologies for the truncated version of this episode that appeared initially. This has been rectified in this re-posting. Bernice Gera tried exceptionally hard to become one of baseball's pioneers. And, in many ways, she succeeded when, 53 years ago this week, a court ordered the National Association of Professional Baseball Leagues to hire her as the first professional female umpire in minor league history. But her story is also an indictment of the culture of baseball, as she was hounded and bullied out of the sport by the worst misogynits on and off the field after umpiring just one game. Her story is a reminder that Baseball has always resisted change, often with threats of violence, that would allow it to be more inclusive, even when that change would have no effect on the game itself. Plus, happy birthday to Ed Sartwood and Bob Forsch! And farewell to Bud Daley, Gaylen Pitts, Rudy May, and Ray Semproch.…
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This Week In Baseball History
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1 Episode 31 (Re-run) - Glenn Davis Gets Dealt To Baltimore 1:12:35
1:12:35
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Apologies for the re-run. Bill's family had a medical issue this week (everyone is fine, thankfully), so we are re-releasing our 2018 episode on the fascinating Glenn Davis and the disastrous trade that Orioles made to acquire him. In the long history of trades, few have ever been so disastrous for a team than the Orioles acquisition of Glenn Davis, 34 years ago this week, for Pete Harnisch, Steve Finley, and Curt Schilling. Perhaps a good idea in theory, Davis was a rising star from a horrifying childhood whose bizarre injury issues kept scuttling any chance he had of fulfilling his promise in Baltimore. (Disclaimer: This episode contains frank discussions of child abuse and suicide.)…
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This Week In Baseball History
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1 Episode 355 - The Hall of Fame Ballot, 2025 1:25:38
1:25:38
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Either traveling or recovering from travel, Bill and Mike break format to run through the current Hall of Fame ballot, and each find themselves at least one vote short to accomodate all the deserving candidates. But will the agree on who those deserving candidates are?
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This Week In Baseball History
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1 Episode 98 (Re-Run) - Rickey Becomes the Greatest 1:08:39
1:08:39
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In memory of his passing and in celebration of what would have been his 66th birthday, please enjoy this re-release of our episode focusing on the great Rickey Henderson: One of the most dynamic players of all time, Rickey Henderson still has many fans polarized. But everyone seems to agree that he was the best leadoff man and base stealer in baseball history. And, it was 28 years ago this week that he cemented those titles with his 939th career steal, breaking Lou Brock's all time record. Mike and Bill dig into Rickey's past and his path to becoming, in his words, "The Greatest," as well as his excellent and unexpectedly extended denouement. Plus, happy birthday to Phil Garner and Jeff Reboulet!…
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This Week In Baseball History
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1 Episode 80 (Re-run) - The Red Sox Let Fred Lynn and Carlton Fisk Slip Away 58:55
58:55
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Plăcut58:55![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Free agency doesn't seem that complicated, but 44 years ago this week, the Boston Red Sox made a colossal error, accidentally non-tendering two of their biggest stars, Fred Lynn and Carlton Fisk. Mike and Bill trace the careers of two of the 1970s and 1980s best players, find out what went so wrong at the end of 1980, and sort through the fallout of one of baseball's biggest blunders. Plus, happy birthday to Andy Van Slyke and Moose Skowron.…
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This Week In Baseball History
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1 Episode 354 - One Random Game IV 1:13:13
1:13:13
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With the holidays on the horizon, Mike and Bill were feeling a little scrambled and decided, rather than focus on one prominent player or incident, they'd just pick a game at random and talk about it. They landed in Montreal on August 19th, 1974, as the Padres took on the Expos. In addition to an exciting back and forth game, they talk about Parc Jarry, Willie Davis, Ron Hunt, the Chuck Taylor All Stars and more! Plus, happy birthday to Jimmy "Pepper' Austin and Ernest "Spoon" Carter!…
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This Week In Baseball History
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1 Episode 353 - Luis Aparicio Changes His Sox 1:18:47
1:18:47
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Understandably underappreciated due to his complete inability to hit, Luis Aparicio fell into disfavor amongst new fans in the 21st century. But, on the 54th anniversary of his trade from the White Sox to the Red Sox, Mike and Bill discover that there was far more to Aparicio's game than meets the eye, including some of the best defense of all time and the blinding speed that brought the stolen base back to baseball after years of dormancy. Plus, happy birthday to Cookie Lavagetto and Gary Ward. And farewell to Bob Speake and Ozzie Virgil Sr.…
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This Week In Baseball History
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1 Episode 352 - Crowning Prince Hal 1:09:04
1:09:04
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The first thing most people think about when they think about Hal Newhouser is World War II. That's ironic, given that he was not allowed to serve. But his dominance during the war years led to the longstanding belief that he was some kind of mirage, created by the lack of talent in the American League in those years. But, as Mike and Bill found out as they traced his career on the 80th anniversary of winning his first of consecutive MVP awards, that's not remotely the whole story, as Newhouser remained a dominant and Hall of Fame caliber pitcher for several years after everyone came home. Plus, happy birthday to Billy Rogell and George Burns. And farewell to John Baumgartner and Joey Jay.…
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This Week In Baseball History
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1 Episode 351 - The Red Sox Peel Rice Off 1:32:11
1:32:11
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When he was elected to the Hall of Fame, he was touted as the most feared hitter of his era. But by the time the Red Sox released him 35 years ago, Rice was looking old before his time, hobbled from various injuries and poor eyesight. On the anniversary of the end of his career, Mike and Bill look back at a controversial Hall of Fame choice to figure out what all the fuss was actually about. Plus, happy birthday to Mitch Williams and Roosevelt Harris! And farewell to Doug Bird, Harry Chappas, Minnie Mendoza and Ed Kranepool.…
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This Week In Baseball History
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1 Episode 350 - The American League Tries to Ban Johnson 1:10:53
1:10:53
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Prior to Babe Ruth and Judge Landis, perhaps no person was as synonymous with baseball as Ban Johnson, the visionary who founded the American League, outfought the National League, and ran the National Baseball Commission until the Black Sox scandal. But his tenure was not always a smooth one, and he was not well liked. So much so that 104 years ago this week, the Yankees, Red Sox, and White Sox all tried to abandon the AL and form a super Senior Circuit with the NL teams. While that plan was thwarted, it signalled the beginning of the end for Johnson's reign, which Mike and Bill look back at this week. Plus, happy birthday to Tommy Leach and Jim McCormick! And farewell to Bob Blaylock and Wayne Graham.…
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This Week In Baseball History
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1 Episode 123 (Rerun) Buzzie Bavasi's New Job (with special guest Bob Bavasi) 1:27:55
1:27:55
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Few men in baseball have been as universally beloved as Buzzie Bavasi, who took over the Dodgers front office 69 years ago this week. Joining Mike and Bill to discuss Buzzie's life and 45 year career is his son, Bob Bavasi of Japanball.com. Plus, happy birthday to Brad Radke and Mickey Rivers!
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